The proposal for the communication of the “Bus Rapid Transit (BRT)” Line is born from the concept of mobility and transformation of the city’s means of transport.
Thinking of a sustainable future, the new image appears dynamic, agile and aligned with an eco-friendly character integrated with the city.
With the Metro logo as the basis for creating the shape, the chromatic palette, with the colors green and blue, are the integral parts of the environmental characteristics that take the helm in communicating the new identity.
